Increase the Variety of Google Ads to Increase Revenue

Increasing the variety of Google Ads to increase revenue can be done by keeping your filter list small. Many times we have we seen Google Ads that didn't match with our content and we are very quick to filter them out. However, since Google Ads are highly targeted to the content of your pages, take a closer look at the keywords you are using to attrack more targeted Google Ads.

Blocking specific Ads from appearing on your site if they are your competitors or companies ethics you do not agree with is one thing, that's what filtering is for. After reading what Google and JenSense have to say about the filter list, you will understand the importance of keeping your filter list small. I have seen a difference in my revenue and I challenge you to try this experiment for yourself. Please check back and share your results with others.

While filtering is a quick and easy way to prevent unwanted ads from being displayed, keep in mind that filtering decreases the number of ads that can appear, thereby decreasing your potential earnings as well. In order to increase the variety of ads served to your pages and to make the most of every opportunity for additional revenue, try removing URLs from your filter list as stated in Google AdSense Support

Is your Filter List actually hurting your bottom line?

Jennifer Slegg at JenSense "Making Sense of Contextual Advertising" has a great article and suggests to:

First, take your filter list and paste it into a text file and save it. Then go and delete the entire thing out of your filter URL list in your account. Yes, the entire thing. You can go add selected URLs back into it, but ONLY the ones you are using to block competitors or unethical companies.

After a few hours, you should begin to see some new ads show up on your site. For AdSense you can use the AdSense ad viewing tool if you are outside of the geotargeted area the majority of your audience is in, since the tool also takes into account the filter list. Try and resist the knee jerk reaction to automatically go and put those "irrelevant" ad URLs back into the filter, because that one URL could also be responsible for higher paying ads that appear on your site.
Don't forget AdSense & YPN are in it to make money too - they are going to show the highest paying ads available for the keywords it has selected for each individual page. The more the advertiser pays, the more both you and AdSense/YPN earn. It doesn't benefit them to show the ads worth the least amount of money, so blocking ads because you think they pay too low is a mistake (especially since again, you could be blocking all their highly targeted and high paying ads from your site as well.)

Watch your stats over the next several days - preferably over weekdays and over a non-holiday week, since other factors (such as advertisers lowering bids for weekends and holidays, or pausing campaigns all together) can have an impact that is not related to your filter list at all.

Did your CTR go up?

Did your CPM go up?

And most importantly, did your bottom line increase?
Hopefully, you should see your earnings increase with the reduction of URLs on your filter list.